I – Target – Who do we write for?

KlaraBudaPost writes for four main audiences:

The wise public – aware and not aware readers

Professional – investors, fund managers, brokers, lawyers, tax specialists and others who take actions based on the news or may use it as a talking point with clients and a source of ideas to inform a longer-term strategy.

Media – broadcasters, newspapers, national news agencies, news websites.

The broader public – financially and politically aware readers

As we only write one version of the story, we need to ensure that the significance, context and background are properly explained for an international readership, while not making the story so basic that a sophisticated reader won’t value the news it contains. All readers want simple, clearly written stories that say what’s happening and why it matters.

And to comply with the KlaraBudaPost Trust principles, all stories, blogs and columns must display “integrity, independence and freedom from bias”.