The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees. The Great Hack was released by Netflix on July 24, 2019.
The documentary focuses on Professor David Carroll of Parsons and The New School, Brittany Kaiser (former business development director for Cambridge Analytica), and British investigative journalist Carole Cadwalladr. Their stories interweave to expose the work of Cambridge Analytica in the politics of various countries, including the United Kingdom’s Brexit campaign and the 2016 United States elections.
Has Cambridge Analytics been involved in Albania?
In the maps shown in the documentary The Great Hack, (Netflix, July 24, 2019) Albania and Romania are colored in red as are all the countries where Cambridge Analytics has been involved. But the name of Albania is not mentioned.
The Cambridge Analytica scandal information
Cambridge Analytica, the firm responsible for the scandal, was dedicated to big data. The data which was collected was meant to be used as part of a sales strategy that involved creating massive campaigns that approached users in a personal manner. The results of this campaign ended up disrupting US and UK politics and led to claims of the complicity of social media enterprises such as Facebook.
The illicit harvesting of personal data by Cambridge Analytica was first reported in December 2015 by Harry Davies, a journalist for The Guardian. He reported that Cambridge Analytica was working for the United States Senator Ted Cruz and used data harvested from millions of people’s Facebook accounts without their consent. Facebook refused to comment on the story other than to say it was investigating. Further, reports followed in the Swiss publication Das Magazin by Hannes Grasseger and Mikael Krogerus (December 2016), (later translated and published by Vice), Carole Cadwalladr in The Guardian (starting in February 2017), and Matthias Schwartz in The Intercept (March 2017). Brittany Kaiser, former director of Business Development at Cambridge Analytica, revealed that everything published involving Cambridge Analytica in the Brexit campaign and Ted Cruz’s campaign was true.
The scandal reached a point where even Mark Zuckerberg, Facebook’s founder, had to testify officially in front of several committees of the United States Congress.